Strike a Pose. Share the Stage. TWERK.

Twerk is a vertical social network tailored to the Drag community, a stage where performers and fans connect, share, and shine.

About the project

The Twerk App project set out to build a bold digital space tailored to the Drag community. Our focus was on creating a platform that celebrates self-expression, inclusivity, and performance while providing intuitive tools for connection. The result is a vertical social network that blends community threads, live events, and educational workshops into one vibrant experience. This project part of the Digital Development course at Hyper Island.

Date:

Feb 1, 2025

Client:

Educational Project

Services:

Branding

Project Brief

Overview:
Twerk is a digital community platform tailored to the Drag culture, designed to bring together performers, fans, and allies in a vibrant and inclusive online space.

Challenge:
The challenge was to build a bold and distinctive platform made specifically for the Drag community — one that goes beyond mainstream social networks to celebrate self-expression, foster connection, and provide meaningful opportunities for learning and showcasing talent.

Objective:
Develop a cohesive, user-centered platform that attracts both community members (drag artists, fans, creators) and potential partners or investors. The focus is on creating an engaging digital stage that combines live events, community threads, and educational resources, while reflecting the creativity and authenticity of Drag culture.

Tools: Canva, Figma, Miro, Slack, Jitter.video

Things I Did

As part of the Twerk project team, I contributed to both Branding and UX/UI design. For the branding, our goal was to make the platform simple and intuitive, allowing drag artists to use it as a blank canvas for self-expression. The design combines an elegant, minimal foundation with a vogue face aesthetic, elevated by touches of drag glamour to reflect the community’s creativity and boldness.

On the UX/UI side, I focused on mapping user flows, designing wireframes, and building interface components that highlight clarity, accessibility, and engagement. Using collaborative tools like Figma and Miro, I helped shape a cohesive, user-centered experience. The project delivered a strong brand identity system, user flow maps, interactive wireframes, and a UI prototype aligned with both the needs of the community and the platform’s vision.

Team

Adam Bender
UX research & Brand strategist
adam.bender@hyperisland.se

Maisie Rozario
UX research & Copywriting
maisie.rozario@hyperisland.se

Federico Lindqvist
UX & UI Design
federico.lindqvist@hyperisland.se

Victoria Caroline
UX & UI Design & Brand Designer
hello@vicacreates.com

Jens Bak
Project Manager
jens.bak@hyperisland.se