KindRed – A Sensitive Design for Healing Paths
Date:
Client:
Confidential
Services:
Branding
Project Brief
Overview: A specialized care organization supporting young people (13–25) with addiction, offering medical, psychological, and social support while involving family in treatment.
Challenge: Low engagement with treatment plans due to lost materials, lack of reminders, difficult tasks, and negative emotional impact.
Objective: Redesign the presentation of tasks, advice, and treatment steps to make them more accessible, motivating, and easy to track.
Tools: Figma, Illustrator, Jitter.video, CapCut, Miro, Slack
Things I Did
As part of a collaborative team, I focused on conception, Figma prototyping and branding, particularly color palette and logo design. Using Miro and Slack for Communication and Project Management, we followed the Double Diamond methodology through Discover, Define, Develop, and Deliver. Insights from research and interviews guided the brand and interface design. I crafted the app’s structure and user flow, created wireframes and high-fidelity prototypes, and designed a clean, responsive UI with micro-interactions and subtle animations. The project resulted in a functional prototype, presentation video, and process document, all delivered on schedule.
Watch the presentation video here:
Team
Kerstin Furuholmen
Graphic Design and Illustration
Kerstinfuruholmen@gmail.com
Emma Lundstedt
Copywriting and Research
emmaelundstedt@gmail.com
Victoria Caroline
UX & UI Design
hello@vicacreates.com
