Project Brief

Overview: Studio Knytis was a comprehensive, hands-on learning initiative undertaken for the Hyper Island Digital Creative 2026 course. This project tasked students with forming a fully operational creative studio, developing its complete brand identity, and then executing full-scope digital strategy and creative production for two distinct, real-world clients: the home renovation specialists Dryft, and the culinary startup Bestick. The project simulated a complete agency workflow, from initial client briefing and strategy development to final implementation and performance analysis.

Challenges:

1. Defining and launching the Studio's Identity: Establishing a coherent brand and operational model for Studio Knytis itself while simultaneously juggling client demands.

2. Delivering High-Impact Results under Real Constraints: Solving complex, high-stakes business challenges for two clients operating in different sectors (B2C home services and culinary tech) within tight timelines, all while navigating the steep learning curve of new channels (like Pinterest) and limited resources.

Objective:

To successfully operate as a professional creative agency, delivering strategic and measurable digital solutions that directly addressed each client's core business needs:

• For Dryft: To unlock a high-intent marketing channel (Pinterest) and provide actionable insights for optimizing their Customer Relationship Management (CRM) and conversion funnel, ultimately increasing market presence and transparency in the home services sector.

• For Bestick: To execute bold, awareness-building marketing campaigns and produce high-quality visual assets to drive app discovery and position them as the leading platform connecting food enthusiasts with emerging culinary talent.

Studio Knytis Brand Identity

To launch the studio, the team executed a complete branding process, including:

• Creative Concept Development: Defining the core concept and personality of Studio Knytis.

• Stylescape and Visual Direction: Creating a stylescape to guide the look and feel.

• Brand Guidelines: Deciding on final branding, color palettes, and creating a comprehensive Branding Book.

• Foundational Assets: Executing a professional team photoshoot and building core digital presences, including an Instagram Page, a Website, and a LinkedIn profile.

Client 1: Client 1: Dryft (Home Services & Renovation)Dryft (Home Services & Renovation)

Dryft specializes in home renovations and fixes, aiming to provide transparency and accessibility in a historically opaque market.

Project Scope: The project had a large scope, focusing on building Dryft's presence on Pinterest and optimizing their CRM and conversion funnel. This included full ownership of organic and paid Pinterest campaigns, setting up content and SEO strategies, and analyzing advertising data. On the strategic side, we conducted Customer Journey Mapping and analyzed the sales funnel.

Key Deliverables & Results:

• Pinterest Playbook a complete guide for building awareness from audience insights and SEO setup to a 24-week roadmap

• Insight Report based on 9 customer interviews

• Concept Deck of creative solutions

• Implementation Roadmap for efficient concept rollout

We achieved a remarkable 1.31 Million % increase in monthly impressions on Pinterest (131.18K total impressions) from 132 pins. Our paid campaigns delivered superior engagement and CPC, while organic content helped identify successful content patterns.

Check their Website here and their Pinterest here.

Tools: Figma, Canva, Notion, Slack, Pinterest Trends, Pinterest Analytics

Learnings: The biggest challenge was navigating a new, large-scope channel (Pinterest) for both the studio and the client, requiring a long-term, "marathon" approach. This challenge was mitigated by the client's generosity with internal data, enabling a highly effective, cyclical, data-driven workflow.

Client 2: Bestick (Culinary Tech Startup)

Bestick is an app connecting food enthusiasts with emerging chefs, with a goal of making fine dining more accessible. Their main challenge was gaining recognition and attracting users to book experiences.

Project Scope: Our engagement with Bestick involved two distinct projects. First, we developed a bold, unexpected marketing campaign using playful, "in-your-face" posters designed to immediately grab attention and spark curiosity. Second, we executed a full professional photoshoot, managing concept development, styling, photography, and editing to create trust-building visual assets that reflected the brand.

Key Deliverables & Results: The poster campaign generated a strong initial spike in traffic, peaking dramatically and showing high immediate engagement. While traffic normalized afterward, we achieved a notable 25% Scan-to-Download Conversion Rate from the posters, resulting in 52 total app downloads. The photoshoot successfully provided high-quality visual content to professionalize the brand's image.

Check their Instagram here and Download the app here.

Learnings: The collaborion had a short duration and lacked extensive resources, limiting our ability to track and affect long-term outcomes. However, the client's openness allowed for great creative freedom and delivered the instant gratification of a high-impact creative output. Key takeaways for the studio included the necessity of aligning on preferred working styles and setting clear boundaries with the client.