My own brand - Vica Creates

Vica Creates is a personal branding developed by me for myself.

About the project

During the Professional Path course at Hyper Island, I discovered myself as a creator. Beyond being a Content Strategist and Digital Creative, I also wanted to explore my personal style in the world. That’s how Vica Creates was born, a fusion of my full name, Victoria Caroline, into Vica.

Date:

Aug 22, 2025

Client:

Personal Project

Services:

Branding

Web Design

Project Details

The vibe of Vica Creates is all about fun, creativity, and vibrancy. I wanted my personal brand to evoke joy, motivation, and a sense of playfulness in everyone who interacts with it.

Visually, the brand draws inspiration from candy-colored palettes, embracing a maximalist and lively aesthetic that reflects my love for colors, pop culture, and Japanese culture. Every detail is meant to celebrate creativity and self-expression, making the brand feel alive, energetic, and unapologetically joyful.

Ultimately, Vica Creates embodies my personality: a space where imagination, fun, and color come together to inspire and connect with others.

Things I Did

Designed the brand identity, including logo, colors and visual style.
Built the website portifolio to showcase my work and personality.
Developed mockups for branding applications and digital content.
Explored a playful, vibrant, and candy-colored aesthetic inspired by Japanese pop culture.